Provided a project brief, Sunient will identify and analyze the psychological elements at play. We make recommendations and design guidelines to reach a target behavior or perception related to your brand, product, or service.
Besides working on specific projects or marketing campaigns, Sunient can analyze psychological elements and design appropriate approaches for a specific demographic. For example, what are new and more effective ways to communicate with the Chinese demographic in New York City?
To persuade an individual to think or behave a certain way, they must go through a series of mental or behavioral processes. Sunient can design a funnel where you pump consumers and/or corporate decision makers through to reach a target perception or behavior.
Too often are demographics being lumped together based on superficial traits. Sunient can propose new and potentially more effective segmentation methods that addresses the underlying factors of superficial differences. For example, segmenting based on language preferences is not enough as there are also different degrees of acculturation in minority group.
Sunient knows the boundaries of perception. We also know how to break those boundaries and let people experience things that they didn’t was possible. Additionally, there are shortcuts a human mind uses to navigate the world more efficiently. Sunient can take those shortcuts and create new experiences.