Sunient leverages human psychology to improve
branding, advertising, marketing, public relations, social media and user experience design.

Service #1: Consulting

Provided a project brief, Sunient will identify and analyze the psychological elements at play. We make recommendations and design guidelines to reach a target behavior or perception related to your brand, product, or service.

Service #2: Psychology Reports

Besides working on specific projects or marketing campaigns, Sunient can analyze psychological elements and design appropriate approaches for a specific demographic. For example, what are new and more effective ways to communicate with the Chinese demographic in New York City?

Topics of Consulting:

  • Persuasion Strategies and Methods
  • Perception processes
  • Buying Process
  • Motivation
  • Culture & Sub-culture
  • Interpersonal Interaction

  • Ethnicity & Self Identity
  • Group Think
  • Cognitive Dissonance
  • Cognitive Biases
  • Attention & Memory
  • Language Preferences
  • Information Processing
  • Cognitive Routes
  • Elaboration Likelihood Model

  • Group Dynamics
  • Attributions, Biases & Errors
  • Attitudes, Beliefs & Behaviors
  • Personality Traits
  • Conformity
  • Compliance
  • Obedience
  • Any many others

Application #1: Persuasion Funnels

To persuade an individual to think or behave a certain way, they must go through a series of mental or behavioral processes. Sunient can design a funnel where you pump consumers and/or corporate decision makers through to reach a target perception or behavior.

Application #2: Segmentation Methods

Too often are demographics being lumped together based on superficial traits. Sunient can propose new and potentially more effective segmentation methods that addresses the underlying factors of superficial differences. For example, segmenting based on language preferences is not enough as there are also different degrees of acculturation in minority group.

Application #3: Perception and Illusions

Sunient knows the boundaries of perception. We also know how to break those boundaries and let people experience things that they didn’t was possible. Additionally, there are shortcuts a human mind uses to navigate the world more efficiently. Sunient can take those shortcuts and create new experiences.

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